Contents / Traffic analytics

Reading the traffic reports

#Overview Traffic analytics

#Per-site report /sites/{id}/analytics

BlockContents
TrendsPV/UV by hour or day, with previous-period comparison
Top pagesTop N visited pages; drill into page detail
Sources / outboundWhere visitors came from, where they exited
CampaignsEffectiveness of utm_campaign / medium / term / content
Device / region / languageVisitor profile
404s & sign in/exit pagesContent issues and entry/exit points

Click a row under Top pages to drill into page detail (that page's referrers and prev/next paths).

#Export

Reports export to CSV (current filter range). Raw logs have an export endpoint too.

Related: Custom events · Install the tracking snippet

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